About Sky Adsmart
With Sky AdSmart, different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences.
Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or life style. All this means the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.
Sky AdSmart allows you to pick and choose from a range of household attributes. There are thousands of ways you can mix the attributes to make sure your ideal customers get to see your TV ad. In addition to the fixed attributes detailed, we also offer advertisers the option to create custom segments using your own customer data. To find out more about this option, please email us email@example.com