Thinking about advertising on TV?

Reach your audience across the UK's leading TV channels with a campaign built around your goals and budget. Or explore a global TV campaign across multi markets.

We plan, buy and manage TV advertising campaigns across ITV, Channel 4, Sky, Channel 5 in the UK and many more globally.

Let's talk TV!

Is TV advertising right for my business?

TV advertising isn’t just for household names and multi-million-pound brands. Thanks to regional advertising, different broadcasters and flexible campaign planning, television is more accessible than many businesses realise.

Whether you’re looking to increase brand awareness, generate enquiries or support a product launch, we’ll recommend the channels, regions and budget that best suit your objectives.

From planning your campaign and buying airtime through to managing delivery and reporting on results, we’ll guide you through the entire process.

Where can my advert appear?

We plan campaigns across many of the UK’s leading broadcasters, including:

From entertainment and drama to live sport, documentaries and news, we’ll help place your advert in the programmes your audience is most likely to be watching.

How much does TV advertising cost?

There isn’t a one-size-fits-all answer. The cost depends on where you want to advertise, who you want to reach and the scale of your campaign.

We’ve helped businesses run successful regional TV campaigns on ITV from around £5,000 per month, particularly in smaller ITV regions such as Border or Tyne Tees, where advertising costs are naturally lower. If you’re targeting a specific operating area, TV can be far more affordable than many people expect.

Larger regions naturally require a higher investment. For example, campaigns targeting London typically require budgets of £50,000+ per month to achieve meaningful reach and frequency. If you’re looking for nationwide coverage on ITV1, budgets generally start from £500,000+ per month.

Sky offers another highly effective route into television advertising. Through its portfolio of more than 150 channels, we regularly manage national campaigns for clients investing between £15,000 and £20,000 per month. While individual channels attract smaller audiences than flagship broadcasters such as ITV1, they provide a cost-effective way to build national reach.

Whether you’re an SME advertising in one region or an established brand looking to reach audiences across the UK, we’ll recommend the approach that delivers the best value for your budget.

Let's talk TV!

Why choose The TV Agency?

TV advertising specialists

We've been helping businesses advertise on TV since 2012. Whether it's your first campaign or your fiftieth, we'll help you navigate the options and recommend the approach that's right for your business.

Independent advice

Because we’re independent, our recommendations are based on what’s best for your campaign, not on selling airtime for one broadcaster.

Everything managed in one place

From advert creation and production through to media planning, airtime buying, Clearcast approval, campaign management and reporting, we can manage the entire process from start to finish.

Regional, national and international campaigns

Whether you’re looking to advertise regionally, nationally or in international markets across Europe, the Middle East and beyond, we’ll build a campaign around your audience, objectives and budget.

Campaign reporting

Every campaign includes clear reporting on key performance metrics such as reach, frequency and delivery, giving you a clear understanding of how your campaign performed and how your budget was invested.

Advanced campaign measurement

TV advertising is more measurable than ever before. Alongside traditional reporting, we can use advanced attribution solutions, including panel-based measurement for selected linear TV campaigns, to help demonstrate the impact TV has on website visits, enquiries and other business outcomes.

Portrait of Anthony O'Neill, Managing Director of The Video Ad Agency and The TV Agency.

“I learned more in 5 minutes chatting with Anthony than I had done with my previous agency over 6 months!”

Who have we worked with?

We’ve helped businesses across a wide range of industries advertise on the UK’s leading television channels.

Need help creating your TV advert?

Our sister studio, Lulu Animation, creates animated TV adverts built around your brand, audience and campaign goals.
From the initial idea and script through to animation and final delivery, the creative and media campaign can all be managed by one team.

Explore Lulu Animation

Ready to discuss your TV advertising campaign?

Tell us a little about your business and we’ll explain the TV advertising options available, answer any questions and recommend the best approach for your objectives and budget.

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Prefer to book a call?

If you’d rather speak to someone first, book a free 30-minute introductory call at a time that suits you.
We’ll discuss your business, answer your questions and talk through the TV advertising options that best suit your objectives.

Book Your Free Consultation

Interested in streaming TV advertising?

If you’re looking to advertise across streaming platforms such as ITVX, Channel 4 Streaming, Sky, Netflix, Disney+ or Amazon Prime Video, our sister company, The Video Ad Agency, specialises in Connected TV campaigns.

Logos of Connected TV advertising platforms including ITVX, Sky, Channel 4, Netflix, Amazon Prime Video, HBO Max, Disney+, DAZN and discovery+.
Explore Connected TV Advertising

Frequently Asked Questions

  • Is TV advertising right for my business?

    TV advertising isn’t just for large national brands. Regional TV campaigns make it possible for businesses of many sizes to advertise on television. Whether you want to increase brand awareness, generate enquiries or support a product launch, we’ll recommend a campaign that fits your audience, objectives and budget.

  • How much does TV advertising cost?

    The cost of TV advertising depends on where you want to advertise, who you want to reach and the size of your campaign. Regional campaigns can start from around £5,000 per month, while larger regional, national and international campaigns require higher budgets. We’ll recommend the most cost-effective approach based on your goals.

  • Which TV channels can I advertise on?

    You can advertise across many of the UK’s leading broadcasters, including ITV, Channel 4, Sky, Channel 5 and UKTV. We also plan international television campaigns across Europe, the Middle East and beyond. We’ll recommend the channels that best match your audience and budget.

  • Can small businesses advertise on TV?

    Yes. Many small and medium-sized businesses advertise successfully on TV every year. Regional campaigns allow businesses to focus their budget on the areas where they operate, making television advertising far more affordable than many people expect.

  • How long does it take to launch a TV advertising campaign?

    Most TV advertising campaigns can be planned and launched within a few weeks. The exact timescale depends on whether you already have an advert, the Clearcast approval process and broadcaster booking deadlines. We’ll guide you through every stage of the campaign.

  • Can you help create my TV advert?

    Yes. If you don’t already have a TV advert, our sister company, Lulu Animation, can create one for you. From scriptwriting and storyboarding through to animation, production and final delivery, we can manage the entire creative process.

  • How do you measure the success of a TV advertising campaign?

    Every campaign includes reporting on delivery, reach and frequency. For selected campaigns, we can also use advanced attribution solutions to help measure website visits, enquiries and other business outcomes following exposure to your TV advert.

  • Why should I use an independent TV advertising agency?

    An independent TV advertising agency isn’t tied to a single broadcaster. That means we’ll recommend the channels, regions and campaign strategy that best suit your business, rather than promoting one media owner over another.

  • What's the difference between TV advertising and Connected TV advertising?

    Traditional TV advertising appears on broadcast television channels such as ITV, Channel 4 and Sky. Connected TV advertising appears on streaming platforms such as ITVX, Channel 4 Streaming, Sky, Netflix and Disney+. If you’re interested in streaming TV, our sister company, The Video Ad Agency, specialises in Connected TV campaigns.