Advertise on ITV

Connect with over 35 million weekly viewers across ITV1, ITV2, ITV3, ITV4, ITV Quiz and ITVX — the UK’s most trusted and far-reaching commercial broadcaster.

Start you campaign today

Why Advertise on ITV?

ITV stands as the UK’s most influential commercial broadcaster, combining massive national reach with deep cultural penetration and flexible targeting options. For over six decades, ITV has been the heartbeat of British television, delivering the shows that bring families together and define cultural moments.

Commanding Advantages:

Unmatched Weekly Reach: Over 35 million viewers across the complete ITV network
Cultural Dominance: Home to Britain’s most beloved programmes including Coronation Street, Love Island, I’m a Celebrity, and The Voice
Comprehensive Targeting: National and regional options across multiple specialised channels plus on-demand ITVX
Universal Budget Accessibility: Effective campaigns for businesses of all sizes, from local enterprises to global brands
Proven ROI: Decades of advertising success stories across every sector and demographic
Cross-Platform Integration: Seamless campaigns spanning linear TV and digital streaming

The TV Agency maximises ITV’s full commercial potential with strategic campaigns that deliver both immediate impact and long-term brand building across Britain’s most watched network.

ITV Network: Six Channels, Infinite Reach Potential

ITV1 — Britain’s Broadcasting Powerhouse

Target Audience: Adults 25-54, families, broad national demographic

The UK’s most-watched commercial channel with 15.4 million weekly viewers and 19.9 million monthly reach. ITV1 delivers peak-time entertainment that defines British culture, from Coronation Street’s enduring appeal to I’m a Celebrity’s annual spectacle. The ultimate platform for brand building at national scale.

Ideal for: FMCG, retail, automotive, financial services, and any brand seeking maximum national visibility and cultural association.

ITV2 — Youth Culture and Social Connection

Target Audience: 16-34 year-olds, digitally native, socially engaged

The definitive destination for young adult entertainment, featuring cultural phenomena like Love Island, Celebrity Juice, and imported hits like Family Guy. ITV2 audiences are highly engaged across social platforms, making it perfect for brands targeting trend-conscious consumers.

Ideal for: Fashion, beauty, entertainment, food delivery, technology, travel, and lifestyle brands seeking social amplification.

ITV3 — Premium Mature Audiences

Target Audience: Adults 45+, ABC1 demographic, quality-seeking viewers

Beloved by viewers who appreciate timeless drama, classic mysteries, and period pieces including Vera, Poirot, and Midsomer Murders. ITV3 attracts upmarket, older audiences who value comfort, quality, and familiar excellence.

Ideal for: Insurance, financial planning, healthcare, home improvements, travel, and premium consumer goods.

ITV4 — Male-Focused Sports and Action

Target Audience: Men 25-54, sports enthusiasts, action seekers

Combines live sports coverage (football, cycling, boxing) with gritty dramas and cult classics. ITV4 delivers passionate male audiences who demonstrate strong brand loyalty and purchasing power in key categories.

Ideal for: Automotive, sports betting, alcoholic beverages, tools, technology, and male lifestyle brands.

ITV Quiz — Non-Stop Quiz Show Entertainment

Target Audience: Adults 35+, families, trivia fans

ITV Quiz is a brand-new channel dedicated entirely to quiz show programming, airing from 9am to 1am daily. Featuring iconic titles like Who Wants To Be A Millionaire, Tipping Point, Lingo, Deal or No Deal, and Tenable, it delivers broad, nostalgic, and highly engaging entertainment.

Ideal for: Retail, FMCG, food & drink, finance, healthcare, and family-focused brands.

Want to Advertise on ITVX?

We are uniquely positioned to help you advertise on ITVX through our dedicated Connected TV (CTV) brand, The Video Ad Agency. Where we specialise in delivering targeted, effective campaigns with dynamic creative strategies.

Target Audience: ITVX is ITV’s flagship streaming platform, and is fast becoming the primary way millions of UK households consume ITV content. With broad demographic reach across all age groups and on-demand access to drama, sport, entertainment, and factual programming, it delivers reach, engagement, and precision in one powerful package.

Thanks to postcode-level targeting and IP-based performance tracking, ITVX allows advertisers to go far beyond the limits of traditional TV, reaching the right viewers, on the right devices, at the right time.

Ideal for:
Direct-to-consumer brands, tech, retail, entertainment, and FMCG.

To check out The Video Ad Agency's page on ITVX

click here!

Why Should You Choose The TV Agency for ITV Advertising?

Audience-First Approach

Precision channel selection and viewing environments matched specifically to your brand, ensuring maximum audience relevance and engagement.

National & Regional Targeting

Flexible geographic targeting, from local ITV regions to comprehensive national coverage, aligning your campaign precisely with your target market.

Optimised Scheduling

Strategically planned placements across peak, daytime, and cost-effective overnight slots to maximise audience reach and efficiency.

Cultural Activation

Timing campaigns around key programming events, seasonal viewing trends, and significant cultural highlights for maximum impact.

Expert Media Buying & Management

Direct inventory access across ITV linear channels and ITVX digital platforms, transparent pricing packages designed for optimal reach, and premium placements within flagship programming.

Advanced Analytics & ROI Measurement

Comprehensive performance analysis across linear TV and ITVX, digital attribution tracking for website traffic, search activity, and conversions, combined with real-time optimisation for continual campaign improvement.

“I learned more in 5 minutes chatting with Anthony than I had done with my previous agency over 6 months!”

Advertise on alternative platforms

If ITV doesn't sound like the right choice for your business then check out these alternatives:

Advertise on Channel 4

Advertise on Sky News

Advertise on Sky Sports

Advertise on UKTV

Want to advertise somewhere else not listed above?

Get In Touch

Need an Advert? Our in-house animation studio can help!

Take a look here

To Visit Our Website

Click Here!

FAQs:

How much does it cost to advertise on ITV?

ITV advertising costs vary depending on factors like channel selection, program popularity, audience size, seasonality, and airtime. The TV Agency provides transparent pricing tailored to your campaign objectives and budget.
How much does ITV prime time advertising cost?

Prime time advertising rates depend on specific programs and scheduling. Contact us for precise prime time pricing and recommendations.
How far in advance should I plan my ITV campaign?

We recommend 4-6 weeks advance booking for optimal slot availability and strategic planning. Premium programme placements around shows like Coronation Street or Love Island require earlier booking.
Do I need a finished advertisement before starting?

Not at all. We can create your ad from scratch using our in-house animation studio or adapt existing assets for TV. Check out our website here.
Can I target specific regions instead of advertising nationally?

Absolutely. ITV offers extensive regional targeting through its regional structure including London, Central, Granada, Yorkshire, and more. You can advertise in specific regions or combine multiple areas based on your business coverage and strategic objectives.
How do you determine which ITV channels work best for my business?

We analyse your target audience demographics, campaign objectives, and budget to recommend the optimal channel combination.
How do you measure ITV campaign success?

We track comprehensive metrics including reach, frequency, demographic delivery, brand uplift, website traffic attribution, phone call increases, and conversion correlation. You’ll receive detailed reports showing both traditional TV performance and digital impact measurement.
Can you track if ITV advertising drives website visits or sales?

Yes, we use advanced attribution modeling to track web traffic increases, phone inquiries, and sales conversions that correlate with your TV campaign schedule. This ROI measurement helps prove advertising effectiveness and optimise future investments.
How quickly will I see results from my ITV campaign?

TV advertising typically shows immediate impact during and shortly after broadcast. Brand uplifts can be measured within days, website traffic spikes occur in real-time, while longer-term effects like consideration and purchase intent build throughout the campaign duration.
Can I use my existing digital video content for TV broadcasting?

Often yes, but digital content usually requires technical adaptation for TV broadcast standards. We can modify your existing video assets to meet broadcast specifications and optimise them for the television viewing experience.
Can I advertise across a mix of linear TV channels?

Yes, we can create campaigns across multiple linear TV channels tailored specifically to your audience and objectives.

Advertise on ITV

Why Advertise on ITV?

Commanding Advantages:

ITV Network: Six Channels, Infinite Reach Potential

ITV1 — Britain’s Broadcasting Powerhouse

ITV2 — Youth Culture and Social Connection

ITV3 — Premium Mature Audiences

ITV4 — Male-Focused Sports and Action

ITV Quiz — Non-Stop Quiz Show Entertainment

Want to Advertise on ITVX?

Why Should You Choose The TV Agency for ITV Advertising?

Audience-First Approach Precision channel selection and viewing environments matched specifically to your brand, ensuring maximum audience relevance and engagement.

National & Regional Targeting Flexible geographic targeting, from local ITV regions to comprehensive national coverage, aligning your campaign precisely with your target market.

Optimised Scheduling Strategically planned placements across peak, daytime, and cost-effective overnight slots to maximise audience reach and efficiency.

Cultural Activation Timing campaigns around key programming events, seasonal viewing trends, and significant cultural highlights for maximum impact.

Expert Media Buying & Management Direct inventory access across ITV linear channels and ITVX digital platforms, transparent pricing packages designed for optimal reach, and premium placements within flagship programming.

Advanced Analytics & ROI Measurement Comprehensive performance analysis across linear TV and ITVX, digital attribution tracking for website traffic, search activity, and conversions, combined with real-time optimisation for continual campaign improvement.

Advertise on alternative platforms

Advertise on Channel 4

Advertise on Sky News

Advertise on Sky Sports

Advertise on UKTV

Need an Advert? Our in-house animation studio can help!

FAQs:

How much does it cost to advertise on ITV?

How much does ITV prime time advertising cost?

How far in advance should I plan my ITV campaign?

Do I need a finished advertisement before starting?

Can I target specific regions instead of advertising nationally?

How do you determine which ITV channels work best for my business?

How do you measure ITV campaign success?

Can you track if ITV advertising drives website visits or sales?

How quickly will I see results from my ITV campaign?

Can I use my existing digital video content for TV broadcasting?

Can I advertise across a mix of linear TV channels?

Audience-First Approach

Precision channel selection and viewing environments matched specifically to your brand, ensuring maximum audience relevance and engagement.

National & Regional Targeting

Flexible geographic targeting, from local ITV regions to comprehensive national coverage, aligning your campaign precisely with your target market.

Optimised Scheduling

Strategically planned placements across peak, daytime, and cost-effective overnight slots to maximise audience reach and efficiency.

Cultural Activation

Timing campaigns around key programming events, seasonal viewing trends, and significant cultural highlights for maximum impact.

Expert Media Buying & Management

Direct inventory access across ITV linear channels and ITVX digital platforms, transparent pricing packages designed for optimal reach, and premium placements within flagship programming.

Advanced Analytics & ROI Measurement

Comprehensive performance analysis across linear TV and ITVX, digital attribution tracking for website traffic, search activity, and conversions, combined with real-time optimisation for continual campaign improvement.