Why choose TVA?

Apply our years of experience

Years of media buying experience have allowed us to build and maintain good relationships with regional and national broadcasters. We are able to obtain discounts when buying airtime, which in turn we can pass on to you as our client.

We are open and upfront about our costings from the start. In addition, we can make recommendations as to how to get the most out of your budget.

We’re here to stay and here to help.

Know-it-alls of the small screen

We’re perhaps a little smug that we can do everything advert related. We’ll take your idea and build a story around it, we’ll bring your story to life, using the talents of our production team. We can animate it, produce it and, when it’s ready, show it off. Of course, we can also help you secure a great airtime deal. We’ll even keep you legal. See? Told you we were the know-it-alls of the small screen.

Targeting the right audience

It’s one thing to make a great advert, but in order for us to make it effective, we have to then link that ad to your target audience. A kind of dating agency to pair up advert and viewer if you will. This is where media buying comes in.

If you’re new to this process, a good starting point might be to consider where you’d like your ad to be shown, regionally or nationally? Are you hoping to gain maximum exposure during peak viewing times or choose a cost efficient daytime campaign? Which channels might be suitable for your intended audience? Something niche such as Discovery Turbo, or a broader scope via ITV1?

Buying airtime

There are several ways to buy airtime, whether you aim for a target number of television ratings (TVR’s), or choosing a guaranteed number of spots or opting for a fixed cost per thousand.

Of course everything comes at a price. We’ll take a look at your budget and realistically deliver the best possible rate of return.

Once you’re up and running, we have a vast range of tools and analytical software we can use, to see how well your ad is performing. These include monitoring web traffic, surveys and collating search volume data. Because if your advert isn’t doing its job properly, then neither are we.