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Why choose TVA?

Unlike some other agencies, we deal with our clients individually, on an advertiser by advertiser basis. We guarantee your product or service won’t be compromised to secure a more favourable airtime package.

We’re passionate about creating great adverts and then some. We’re well versed in the world of media buying, coupled with years of experience in both 2D & 3D animation, as well as live-action & CGI. We do the fun stuff, the techy stuff and the legal bit. We’re proud to be a Full-Service agency. All you have to do, is call us.

What we do

Our ethos is simple. We are a specialised TV buying & animation studio agency.

You’ve possibly arrived here because you’re new to TV advertising and haven’t got much of an idea about how it all works and more importantly, what it all costs. Don’t worry. Think of us as holding your hand while you take the plunge.

We have put together an introduction to TV advertising both regionally and nationally, to give you a better idea of how things work. Alongside it, we have an introduction to the costs of TV advertising, because let’s be honest, no one wants to be saddled with an unexpected bill.

Apply our years of experience

Years of media buying experience have allowed us to build and maintain good relationships with regional and national broadcasters. We are able to obtain discounts when buying airtime, which in turn we can pass on to you as our client.

We are open and upfront about our costings from the start. In addition, we can make recommendations as to how to get the most out of your budget.

We’re here to stay and here to help.

Know-it-alls of the small screen

We’re perhaps a little smug that we can do everything advert related. We’ll take your idea and build a story around it, we’ll bring your story to life, using the talents of our production team. We can animate it, produce it and, when it’s ready, show it off. Of course, we can also help you secure a great airtime deal. We’ll even keep you legal. See? Told you we were the know-it-alls of the small screen.

The TV Buying Process

Buying airtime can seem a little daunting at first glance. It’s probably fair to say it’s a process best left to the professionals. ‘Right Here!’


Targeting the right audience

It’s one thing to make a great advert, but in order for us to make it effective, we have to then link that ad to your target audience. A kind of dating agency to pair up advert and viewer if you will. This is where media buying comes in.

If you’re new to this process, a good starting point might be to consider where you’d like your ad to be shown, regionally or nationally? Are you hoping to gain maximum exposure during peak viewing times or choose a cost efficient daytime campaign? Which channels might be suitable for your intended audience? Something niche such as Discovery Turbo, or a broader scope via ITV1?


Buying airtime

There are several ways to buy airtime, whether you aim for a target number of television ratings (TVR’s), or choosing a guaranteed number of spots or opting for a fixed cost per thousand.

Of course everything comes at a price. We’ll take a look at your budget and realistically deliver the best possible rate of return.

Once you’re up and running, we have a vast range of tools and analytical software we can use, to see how well your ad is performing. These include monitoring web traffic, surveys and collating search volume data. Because if your advert isn’t doing its job properly, then neither are we.


Monitoring success

Once we have created your masterpiece, we will monitor it and see how it’s doing. We have a range of tools to track and analyse our ads to make sure they’re getting the results. It’s our baby you see. And yours of course. A king of joint custody.

Our Team

Buying airtime can seem a little daunting at first glance, it's probably fair to say it's a process best left to the professionals. 'Right Here!'

Anthony O'Neill

Anthony O’Neill

Managing Director

I’ve worked in TV advertising for coming up 18 years, starting at ITV for 9 years and we are about to celebrate our 9th birthday at The TV Agency. Across that period I’ve worked with a huge range of advertisers and agencies.

Starting in London was an amazing experience getting to work on accounts such as BMW, L’Oreal, Disney, BT & Halifax to name a few, (I used to book all those ads that helped make Howard famous!). Then joining the ITV regional sales team where I learned how cheap TV advertising could be, (it was probably about £200 for a spot on Coronation St on ITV Border back then).

But setting up my own agency and helping our clients achieve amazing results tops it all! eToro & Access CBD being the latest clients we’ve helped to launch on TV. And then seeing how our business has grown to offer support not just on TV but with our in-house animation studio and then most recently our digital team, delivering results across advertorials to PPC to Facebook.

I love what I do, and I’m living my best life! I feel very lucky to help our clients get the best they can from their advertising.

“I learned in more about TV advertising in 5mins chatting to Anthony than I did in several months with our current agency” Emma

Davey Miller

Davey Miller

Creative Director

Swiss army knife of production

I’m responsible for everything creatively at TVA, working with clients to ensure the animations are ticking all the boxes knocking some socks off along the way. Utilising up and coming technologies and techniques is part of what makes me tick, from realtime rendering and new technologies, I always aim to improve my approach to every project.

Let’s go on a journey back in time to a younger version of myself, I would head to a friends office at the age of 16 after school and began teaching myself 3D software, picking it up quickly I was given my first live project, an animation about the excavation under Harrods. Since the early days, I have been privileged enough to work on some amazing projects with some amazing people. Creating award-winning content for television, ad campaigns, film and corporate videos.

Out of work, I love nothing more than hiking with my family, exploring the outdoors, drinking good coffee, climbing boulders, just being outside is my jam. I also enjoy gaming online with friends, a tactical shooter is my choice you’ll generally find me hiding in a bush waiting for it all to calm down, also known as a camper!

Luke Spencer

Account Executive

I’m Luke Spencer. I’m 24 years old ,originally from Ascot but moved up to Newcastle in 2015. The plan was to stay for 6 months then move back down, 5 years later I’m still here but now living with my partner and two beautiful children.

For the last 5 years I have been working at Sky. I started as a sales advisor My role was to manage great conversations and to help my customers choose the right Sky products for their needs. While also representing the business with great passion and confidence. . I enjoyed taking ownership of my performance and development taking on extra roles and responsibilities, which ranged from mentoring low performers and supporting new agents across the floor this led into my second role within the company which was a Mobile Performance Analyst As part of my role, I made sure that sales agents had the right support in place to excel in their mobile performance across the business. The work that my team and I conduct was vital to maintaining consistent performance across the floor and it’s a period in my career that i am very proud of.

My new role at TVA is account executive. I’m currently working under Account Manager Katrhine O’Neill supporting with the airtime campaigns this involves getting stuck in with those blessed spreadsheets and analysing data.

Kathryn O'Neill

Account Manager

Analysing schedules and implementing any necessary improvements

I joined the team at The TV Agency in early Jan 2016. Prior to this, I worked as a primary school teacher for 12 years, starting my career in the south of England, before returning to the North East, where I later left my teaching career as a Senior Leader Teacher. So not your typical start in marketing and TV advertising.

My current role within TVA mainly involves managing campaigns for our clients, making sure targets are being adhered to, analysing schedules and implementing any necessary improvements. I enjoy working with clients and liaising with the broadcasters to ensure our campaigns are effective and produce great results. I often get great feedback from clients on the changes I’ve made and improved schedules and their impact on business.

Jannine Donaghy

Business Development

I have recently started working at the TV Agency after spending the majority of my career at ITV, where most recently I worked within the Business Development Team.

This involved working closely with Businesses to help them develop and execute successful TV Advertising campaigns across Airtime (Spot), Digital VOD, Sponsorships and Programme partnerships.  I have many examples of businesses starting with a small regional test campaign and are now regular advertisers with an advertising strategy that has proven to work.  However, I am very aware that every business is different and requires a bespoke campaign to match their individual needs.

In my new role here at TV Agency I am looking forward to developing my skills further and helping our clients look at the most effective options to launch their business or take it forward to the next step.  I believe The TV Agency are unique in our ability to hand hold clients through the process from creating the commercial (including taking care of all the legal / administrative requirements) through to executing the campaign, through to continuous monitoring to make sure they get best results!

I am really enjoying being a part of such an enthusiastic Team who are very knowledgeable about what works (and what doesn’t!) and looking forward to more success for our clients moving forward. The results speak for themselves after 9 years in business!

Kristian Headland


Has worked in digital marketing since 2005. Working in e-Commerce companies and lead generation companies before moving to agencies in 2013. Specialising in Paid Search and SEO, he has worked with companies around the world drive better online customer acquisition.

Laura Miller

Laura, is a vital part of our creative team supporting and creating amazing artwork for a variety of mediums. The quality of her work speaks for itself and is why we were recently shortlisted by Google, Levis, Jetstar Airways, Harvey Norman and Jordans Cluster bites on several international pitches against over 30 different agencies.

Her work has been recognised by Universal Music and we’ve recently produced a series of visualiser animations for them.

She is also monthly contributor to Beta magazine.