Smarter advertising
We are able to take a look at exactly who is in the market for your product and streamline your marketing strategy accordingly. For example, in the past, we may have considered targeting a general demographic of young women, 18-30 . With YouTube, we can go a step (or three) further and promote to females, 18-30, who are also students and also watching music videos between 7-10 pm on weeknights.
Advertising of this nature allows us to market to a very tailored audience. Almost bespoke. What’s not to like?