Love Island Advertising Costs 2023: Get Your Brand Noticed with ITV's Converged Linear and VOD Packages

New: Love Island 2023 advertising opportunity!

Get ready for the summer of love! Love Island is back, and we’ve got some exciting news for advertisers. ITV Commercial is offering a converged linear and VOD package for Love Island 2023. This innovative package will combine both linear (traditional TV advertising) and VOD (video on demand advertising through ITVX) inventory in a single transaction, allowing advertisers to reach this audience in the most efficient and cost-effective way possible.

What’s new: The Summer Love Island 2023 advertising package:

The package was first tested during the winter Love Island and was a sell-out success. The feedback was overwhelmingly positive, and the initiative is back and bigger than ever. For the summer run, ITV is doubling down by offering 50 packages. Each package will combine spot and VOD inventory into a single campaign, with delivery aligned to how Love Island is viewed by its audience, with approximately 45% linear and 55% VOD viewing.

Act fast: Limited availability and first-come-first-served basis:

What’s even better is that these packages come at an incentivized single fixed cost per thousand of £15, making it a refreshingly efficient and affordable option for Love Island advertising costs. The TV Agency has access to The packages which are available on Planet V, ITV’s platform, from 10 am on April 4th until 5 pm on April 14th, on a first-come-first-served basis. So, if you’re looking to promote your brand to a young and engaged audience, act fast and contact us now!

The details: Budget’s & copy limits:

To make this opportunity even more accessible, there are two budget ranges to choose from. Thirty packages are available with a budget range of £65,000 to £150,000, and 20 packages are available with a budget range of £150,000 to £400,000. Each package will have a 30-second copy limit and will be subject to terms and conditions. The full terms and conditions can be found at itvmedia.co.uk

The TV Agency advantage: Managing and reporting back on package delivery:

The TV Agency will manage and report back on the delivery of your package making sure it delivers in full against your budget as well as offering you insight, research and suggestions on how to make the most of your campaign. If feedback is good, ITV will look to roll out further trials across the year, so this is your chance to be part of a game-changing advertising initiative.

Need an Advert:

The TV Agency’s sister brand, Lulu Animation can also create your advert for you! If you don’t have an advert ready speak to us now and we’ll help you get started on the creative process of making your advert. You can visit lulu-animation.com to see some of our previous work.

Don’t miss out!

On the opportunity to promote your brand to a captive and engaged audience with Love Island 2023. Get in touch with us at The TV Agency to take advantage of this unique and efficient package for your Love Island advertising costs. Just fill in our lovely contact form here!

Written By

Anthony

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