Chatting About Connected TV Ads in the UK: Finding Your Ideal Audience
Hey there! Have you heard about Connected TV (CTV)? It’s getting super popular in the UK, with over 45 million people using CTV devices to watch their favourite shows and movies. You might not realise but any smart TV or TV connected to a smart box essentially makes it a CTV device. This has created some awesome opportunities for advertisers to connect with their target audience using video-on-demand (VOD) services provided by broadcasters, streaming platforms and DSP’s (Demand side platforms). In this chat, we’ll dive into the UK’s connected TV market, as well as discuss targeting and cost considerations for advertisers.