Despite production being in full swing, we were working behind the scenes to ensure the necessary admin details weren’t overlooked. Script approval, sourcing a voice-over and Clearcast clearance to name a few. When our ad was finally made, we then had the template and tools in place to develop 3 further spin-off ads, each showing a different scenario. It’s certainly worth mentioning that without doubt, the benefit of an advert made in this way is the versatility it provides. Once the bare bones are in place, it’s just a little tweaking here and there without much to-do. Compared to live capture ads, they’re easily adjusted and have greater longevity. Best of all, being more cost-effective keeps the finance people happy.
Concept to completion took around 3 months in total. The team here at TVA satisfied all the requirements of the brief, brought in on time and within budget. We really were thrilled with the results and, most importantly, so too was our client. So much so, that Winns now use the ‘Helping Hands’ concept across all of their creative. It has become aligned with their branding, in that, when you see or hear Winns, you make the connection they are the ‘Helping Hands’.
Furthermore, the ‘Helping Hands’ campaign has since been extended to radio and is also now used on poster sites and for display advertising, placed at the Utilita Arena and Newcastle Airport.